About
For the Record...
Transitioning from a group of family businesses to the position of administrative manager, then to operations director, and finally to the role of commercial and marketing director of a car dealership, my career path has allowed me to be closely involved with the challenges faced by companies of all sizes:
(from €500,000 in turnover with 5 employees to €55 million in turnover with 60 employees).

My experience has allowed me to cover nearly all areas of business management:
- Financial and budget monitoring
- Tracking investment projects and equipment acquisitions
- Implementation of new regulations
- Monitoring of purchases and merchandise orders
- Inventory management
- Management and monitoring of quality policy application
- Setting and monitoring sales targets
- Leading sales teams
- Defining communication and marketing policy
- Monitoring the impact of pricing and commercial policies
- Developing customer portfolios
- Defining recruitment needs, selecting candidates, creating, and analyzing tests

Ghassan Rizk, CEO & Founder
You will often hear me use the following expressions to illustrate my points and the actions to be taken:
- The same actions yield the same results. If you want to change your results, change your actions!
- Action removes doubt!
- What is done, is no longer to be done!
- Do you prefer to be a P P (problem poser) or an S P (solution provider)?
- Some days we move forward with a bulldozer, other days with a teaspoon! The essential thing is to always keep moving forward!
- The role of the manager is to align the interests of the company as closely as possible with those of the employees.
- Thought is creative. If you don't believe in yourself, who will do it for you!
- The difference between a dream and a project? There's a due date! (Walt Disney)